What is the use of having a website when your visitor stats look like this?

I'm sure you agree that a website that barely gets 50 visitors a month is not doing what it is
intended to do, which is publicizing the services of your legal firm. The only way to fix this is to
advertize your website.

Let's explore the possible ways to do that:

You can buy advertising on a pay-per-click basis like Google's Adwords or
Facebook's advertisement programs.

But before you jump into that, let me show you the cost per click you will likely be paying.

According to Google, if you are a law firm that provides accident legal services and you advertise
with the phrase ‘accident law firm’, you have to pay $19.72 per click.

If just 100 web browsers (not even hot prospects) click on your ad, you’d be out by almost $2,000!

Another type of advertising is media buys. That means you contact online publications like
law journals, consumer group newsletters and other interest groups’ online portals and seek to
buy advertising space on their websites, newsletters or other online publications.

The cost for this type of advertising varies tremendously depending on a numerous factors such
as the amount of traffic the website gets, how many readers the newsletters and publications have,
the goodwill of the webmaster or publisher, the space your advertisement takes up etc. It might be
as low as $150 to as high as $10,000 per month.

But the more pertinent question is how effective is this method? A browser to the website you
advertise in is not likely facing some legal problem and a reader of the newsletter or online
publication your ad is on is not likely looking for a lawyer. They are more than likely interested in
legal information rather than needing legal help.

So would you be wasting your advertising dollars? Could your money be better spent? I think so.

Is there a better way? Yes, there is. And I will show it to you...no, I’ll do more than that.

I’ll prove it to you.

The better alternative is Search Engine Optimization or SEO. In a nutshell, SEO means
optimizing your website to attract the types of web searchers you want - those looking for
legal help.

If done right, SEO will result in your website appearing on the first page of search engine results
whenever a hot prospect types in a relevant search term. Let me show you another angle of the
same screenshot that you saw above.

According to Google, there were approximately 27,100 searchers who typed in the term,
‘accident law firm’ in August. What do you think they wanted when they typed in that search term?

Obviously, a law firm in their locality that handles accident cases (these are local searches, not
global ones).

Suppose your website appears on the first page of the Google search results for this search term.
And let’s say only 10% of the searchers click through to your website. That would be more than
2,700 hot prospects!

And let’s assume your office manages to convince only 10% of those to engage your services.
That would be 270 new clients! All in one month.

Notice that the search term, ‘accident law firm’ is not even the one with the highest number of
searches. Here’s a screenshot of those with the highest number of searches.

The term, ‘law firm’ gets a whopping 1.8 million searches a month, followed by ‘legal services’ and
‘attorney legal services’. Needless to say 10% of 10% of those figures is still mind-blowing.

I didn’t make these figures up. They are Google’s figures.

And here’s another cool thing about SEO traffic.

It’s FREE.

You don’t have to pay Google a single cent to be listed on their page 1 (in fact, you can’t)

And yet another cool thing...

When done right, it’s PERMANENT.

That means when your website is on page 1 of Google, chances are it stays there. Imagine having
a steady stream of hot prospects visiting your website and calling up your office without you
spending a cent on advertising.

Can you see the potential of SEO for your law firm?

I know what you’re thinking...

“It’s almost too good to be true. How can this be accomplished?”

That’s where Lawyers’ Secret comes in.

Introducing the Lawyers’ Secret Double SEO Package Service

PACKAGE 1

  1. Fixed price of Click Here to Email for a quote
  2. Frequency of payment: Click Here to Email for a quote (monthly or one time)
  3. On-page and off-page SEO
  4. Payment in advance
  5. Terms: We will do the keyword research to uncover the highest converting search terms
    for you. Based upon our research we will classify the search terms according to their degrees
    of difficulty to rank in the search engines. This is done so that you will have a realistic
    expectation of the results. After discussion and agreement from you, we proceed with the
    SEO work.
  6. Guarantee: For search terms deemed easy to rank, you will see a page one listing in any
    of the main search engines within two months. For more difficult or competitive search terms,
    it will take up to four months. This is a conservative but realistic estimate.

PACKAGE 2

  1. Payment based on performance (rates to be discussed)
  2. All other points are the same as PACKAGE 1.

Imagine your business just two months from now...

  • Your website is on page one of Google for multiple search terms
  • Prospects constantly calling up to schedule consultations
  • Your staff workers are kept busy every day
  • You are booked up months in advance
  • You have the happy problem of needing more manpower
  • Your revenues have never been higher

It’s no longer a pipe dream. It’s a reality that’s about to come true.

Here’s what you need to do to make it come true.

Call us at (813) 251 2299 or toll free (877) 251 5551 to schedule an appointment. Alternatively,
use our contact form at http://lawyerssecret.com/blog/contact-us/.

I look forward to hearing from you.

Darrin Mish

PS - do not delay. Like you, we can only take a limited number of clients. Once we reach our
capacity, we will close the doors to our services.

Call us now at (813) 251 2299 or toll free (877) 251 5551 for an appointment.